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Lenovo

A fully AI-generated product launch built from 3D assets on an accelerated timeline.

CLIENT • 
LENOVO
LENOVO + NVIDIA SERVER
CATEGORY • 
AI PRODUCTION

LENOVO PRE-SHOW 15

LENOVO POST-SHOW 15

PROJECT SUMMARY

Built at the speed of launch

Working directly with Lenovo under a compressed production schedule, we created a series of fully AI-generated product films for the launch of their new server platform. Starting from Lenovo's production 3D assets, we expanded the models with additional geometry to support extreme macro photography, then designed and blocked each shot in 3D before moving into AI generation. Building the foundation with accurate geometry gave the AI reliable structure for fine details, preserving scale, spacing, and product fidelity throughout the campaign. Traditional compositing and finishing in Nuke brought the generated imagery together into polished launch films.

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