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A photoreal sloth driving a car in traffic at sunset, created for the Progressive "Drive Like An Animal" commercial campaign.

A photoreal sloth driving a car in traffic at sunset, created for the Progressive "Drive Like An Animal" commercial campaign.

Progressive - AI Commercial Production: A Behind-the-Scenes Breakdown

Before AI production had established workflows, we built our own. See how custom character development, Unreal Engine pre-vis, and AI generation came together to create a national commercial campaign.

New Accent

Jul 22 min read

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